MODELING PROFESSIONAL TERMS GLOSSARY |
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ADVERTISING AGENCY - creates advertising campaigns for clients, selects models.
AFTRA - American Federation of Television and Radio Artists, union for all TV performers. AGENT, AGENCY - third party negotiator, receives percentage fee of bookings; could be an individual person or a company. ART DIRECTOR - artist who creates layout for ads, illustrates model's poses. BACKDROP - background used in a photographer's studio. BLOCKING - the actual physical movements by actors in any scene. BLOW-UP - enlargement photo from a negative or slide. BOOK - see PORTFOLIO; BOOK (verb) - to secure a job. BOOKER - person at agency who sets appointments for models. BOOKING - specific job assignment. BOOK OUT - when you tell your agency that you are unavailable to work for certain day(s), for example, a vacation or another job. BREAKDOWN SERVICE - a professional listing available only to agencies that lists movies, film, TV, and stage projects with what types of actors are being cast. BUYER - retail store employee who purchases clothing from the manufacturer; models show the line of clothing to store buyers. BUYOUT - advance payment for future use of a print ad or a commercial for a specific period of time CALL - appointment. CALL-BACK - second interview after go and see/audition which means they are narrowing down the selection and they are considering you. CALL TIME - actual time you are due on set. CASTING - choosing models/actors for a specific job. CASTING DIRECTOR - selects suitable models to represent the comp or storyboard. CANCELLATION - 24 hour notice before booking is to begin or money is due agency and talent. CATALOG MODELING - posing for mail order items for major retailers. CATTLE CALL - several agencies send many models of the same general type to a casting session. CLIENT - company who hires the ad agency, pays the model's fee. COLD READING - a script that you are reading for the first time in front of the client, without time to memorize the lines. COLLECTION - group of coordinated clothes being shown by a designer. COMMENTARY - script used to describe clothes for a fashion show. COMMERCIAL - promotional advertisement on TV, radio or other media. COMMISSION - a percentage of model's fee required as payment to agency. COMPOSITE CARD, COMP CARD, CARD - card with 3-5 photos of model and their height, eye and hair color and size information to promote and distribute to prospective clients. CONTACT SHEET - proofs of black and white film used to determine best shots. COPY - written words to be spoken on a commercial. CREATIVE DIRECTOR - ad agency employee who determines the model type. DEMONSTRATOR - model who shows use of product at a trade show or store. DESIGNER - creator of the fashion collections. DRESSER - helps models dress backstage for fashion shows. |
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