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MODELING PROFESSIONAL TERMS GLOSSARY
ADVERTISING AGENCY - creates advertising campaigns for clients, selects models.
AFTRA - American Federation of Television and Radio Artists, union for all TV performers.
AGENT, AGENCY - third party negotiator, receives percentage fee of bookings; could be an individual person or a company.
ART DIRECTOR - artist who creates layout for ads, illustrates model's poses.
BACKDROP - background used in a photographer's studio.
BLOCKING - the actual physical movements by actors in any scene.
BLOW-UP - enlargement photo from a negative or slide.
BOOK - see PORTFOLIO; BOOK (verb) - to secure a job.
BOOKER - person at agency who sets appointments for models.
BOOKING - specific job assignment.
BOOK OUT - when you tell your agency that you are unavailable to work for certain day(s), for example, a vacation or another job.
BREAKDOWN SERVICE - a professional listing available only to agencies that lists movies, film, TV, and stage projects with what types of actors are being cast.
BUYER - retail store employee who purchases clothing from the manufacturer; models show the line of clothing to store buyers.
BUYOUT - advance payment for future use of a print ad or a commercial for a specific period of time
CALL - appointment.
CALL-BACK - second interview after go and see/audition which means they are narrowing down the selection and they are considering you.
CALL TIME - actual time you are due on set.
CASTING - choosing models/actors for a specific job.
CASTING DIRECTOR - selects suitable models to represent the comp or storyboard.
CANCELLATION - 24 hour notice before booking is to begin or money is due agency and talent.
CATALOG MODELING - posing for mail order items for major retailers.
CATTLE CALL - several agencies send many models of the same general type to a casting session.
CLIENT - company who hires the ad agency, pays the model's fee.
COLD READING - a script that you are reading for the first time in front of the client, without time to memorize the lines.
COLLECTION - group of coordinated clothes being shown by a designer.
COMMENTARY - script used to describe clothes for a fashion show.
COMMERCIAL - promotional advertisement on TV, radio or other media.
COMMISSION - a percentage of model's fee required as payment to agency.
COMPOSITE CARD, COMP CARD, CARD - card with 3-5 photos of model and their height, eye and hair color and size information to promote and distribute to prospective clients.
CONTACT SHEET - proofs of black and white film used to determine best shots.
COPY - written words to be spoken on a commercial.
CREATIVE DIRECTOR - ad agency employee who determines the model type.
DEMONSTRATOR - model who shows use of product at a trade show or store.
DESIGNER - creator of the fashion collections.
DRESSER - helps models dress backstage for fashion shows.
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